The Van Roy family is a big fan of Royale Union Saint-Gilloise, a legendary football (soccer) club in Brussels that was the most popular and successful team in Belgium up until the 1960s. Despite the fact that the club hasn’t been in first division for several decades it continues to have quite a following in Brussels and we are now at the fifth generation of Van Roys attending matches at the old Marïen stadium.
In 2004, the club’s management asked us to create a special beer to commemorate the 100th anniversary of the club winning its first Belgian championship. Cuvée 1904 was duly created, and was followed by Cuvée des Champions to celebrate the club’s status when it was promoted to second division during the 2004/2005 championships. Since then, seeing as the club doesn’t quite always perform like a champion, it was decided to change the name for a third and final time to Cuvée Saint-Gilloise.